Post by account_disabled on Jan 8, 2024 5:17:54 GMT -5
Last year, the British retailer Argos gave us a delicious musical spectacle with its “The Book of Dreams” campaign , in which its catalog became the vehicle for amazing and magical miracles (fueled by the marvelous imagination of the protagonists). In 2020, the brand has decided to offer its fans a second chapter of its celebrated campaign from last year, even though Argos decided last June to end the edition of its iconic paper catalog after 47 years.
The company's new Christmas advertisement once again puts the emphasis on the nostalgia and longing that takes over those who browse its catalog (now 100% online) In the second Email Data installment of "The Book of Dreams" two girls discover the perfect Christmas gift in the Argos catalog: a game with magic tricks for young magicians . And overcome with excitement at the overwhelming fun hidden behind such a phenomenal gift, Lucy and Daisy dive into a fantasy world in which, dressed in pajamas, they delight their families with great magic tricks that gradually gain in complexity.
If you do not see the embedded video correctly, click here The song "Incredible" by Gary Barlow , former member of Take That, constitutes the perfect musical counterpoint to the magical and happy images that parade through the advertisement. For its new Christmas spot, and in view of the restrictions emanating from the coronavirus , Argos wanted to put the emphasis on family and the warmth of home . Of course, in principle no more than 6 people appear in the spot. And it is only when the two protagonists let more and more imagination fly, that their audience (a priori extraordinarily small) becomes larger. Although the spot has taken into consideration the so-called "rule of six" to stop the spread of COVID-19, Argos does not make any mention of the pandemic in its new Christmas campaign.
The company's new Christmas advertisement once again puts the emphasis on the nostalgia and longing that takes over those who browse its catalog (now 100% online) In the second Email Data installment of "The Book of Dreams" two girls discover the perfect Christmas gift in the Argos catalog: a game with magic tricks for young magicians . And overcome with excitement at the overwhelming fun hidden behind such a phenomenal gift, Lucy and Daisy dive into a fantasy world in which, dressed in pajamas, they delight their families with great magic tricks that gradually gain in complexity.
If you do not see the embedded video correctly, click here The song "Incredible" by Gary Barlow , former member of Take That, constitutes the perfect musical counterpoint to the magical and happy images that parade through the advertisement. For its new Christmas spot, and in view of the restrictions emanating from the coronavirus , Argos wanted to put the emphasis on family and the warmth of home . Of course, in principle no more than 6 people appear in the spot. And it is only when the two protagonists let more and more imagination fly, that their audience (a priori extraordinarily small) becomes larger. Although the spot has taken into consideration the so-called "rule of six" to stop the spread of COVID-19, Argos does not make any mention of the pandemic in its new Christmas campaign.