Post by account_disabled on Jan 8, 2024 1:30:09 GMT -5
What has been the impact of Donald Trump 's last four years at the helm of the White House on the USA brand? Blindingly bright in the past, the brand America, once identified by many as the land of (infinite) opportunity, has recently become synonymous with division. However, it seems that the USA brand is strong enough to recover from the (fortunately non-fatal) wounds that Trump has inflicted on it in the last term. It doesn't seem like it soon, but countries are also fully fledged brands and their reputations can suffer (sometimes beyond remedy). The USA brand has long satisfied people's desires, dreams, desires and hopes in a thousand and one different ways : with a better life for immigrants, with endless opportunities for businesses and with an "American Way." of Life" that we have seen thousands of times on the small and big screen and that is written in fire in the DNA of brands like McDonald's or Coca-Cola .
With the fall of the Iron Curtain, the United States became the undisputed leader on the economic, social and cultural level (at least in the West). And the USA brand was Phone Number List covered in a golden aura, which was provided by the (apparently impossible) dreams that became reality in its domains. For many years the United States was a country loved with overflowing passion or at least admired from the outside, explains Klaus-Dieter Koch in an article for Horizont . The old promise that everything is indeed possible in the land of opportunity gave good proof of its substance (absolutely infallible) in 2008 , when Barack Obama became the first black president of the United States of America. The United States, from lands of opportunity to lands of polarization The figure of Obama (and also that of his wife Michelle) suited the USA brand like a glove.
Barack and Michelle Obama became the perfect ambassadors for the United States brand. However, despite its dazzling facade, not everything was rosy for the USA brand. Under the mat, this much admired brand hid quite a few conflicts and Trump knew how to use them to his own benefit to come to power. Unlike his predecessor in office, Trump preferred to focus solely and exclusively on the desires and needs of his followers , and a strong polarization emerged in the land of opportunity. Instead of choosing the role of unifier, Trump preferred to hang on to the role of divider. The current occupant of the White House was never interested in supporters of the Democratic Party and neither was the rest of the world. And the more Trump opted for this strategy, the more success he achieved on a personal level and the more he divided his own country. Before Trump's entry on the scene, the USA brand still pivoted around the two coasts, the big cities and the multicultural, tolerant and cultured society that lives in the American metropolises.
With the fall of the Iron Curtain, the United States became the undisputed leader on the economic, social and cultural level (at least in the West). And the USA brand was Phone Number List covered in a golden aura, which was provided by the (apparently impossible) dreams that became reality in its domains. For many years the United States was a country loved with overflowing passion or at least admired from the outside, explains Klaus-Dieter Koch in an article for Horizont . The old promise that everything is indeed possible in the land of opportunity gave good proof of its substance (absolutely infallible) in 2008 , when Barack Obama became the first black president of the United States of America. The United States, from lands of opportunity to lands of polarization The figure of Obama (and also that of his wife Michelle) suited the USA brand like a glove.
Barack and Michelle Obama became the perfect ambassadors for the United States brand. However, despite its dazzling facade, not everything was rosy for the USA brand. Under the mat, this much admired brand hid quite a few conflicts and Trump knew how to use them to his own benefit to come to power. Unlike his predecessor in office, Trump preferred to focus solely and exclusively on the desires and needs of his followers , and a strong polarization emerged in the land of opportunity. Instead of choosing the role of unifier, Trump preferred to hang on to the role of divider. The current occupant of the White House was never interested in supporters of the Democratic Party and neither was the rest of the world. And the more Trump opted for this strategy, the more success he achieved on a personal level and the more he divided his own country. Before Trump's entry on the scene, the USA brand still pivoted around the two coasts, the big cities and the multicultural, tolerant and cultured society that lives in the American metropolises.